Vivek Krishnani has been appointed as the Managing Director of Sony Pictures India. His appointment will be effective November 1. He was earlier serving as the Senior Vice-President, Revenue and Marketing at MSM Motion Pictures.
Sony Pictures Entertainment produces, acquires, and distributes its films under its various film labels: Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Animation, Sony Pictures Classics, Sony Pictures Worldwide Acquisitions and Sony Pictures International Productions.
Before this appointment, Krishnani was Senior Vice President – Revenue and Marketing at MSM Motion Pictures. Previous to his tenure at MSM Motion Pictures, Krishnani spent six years at 21st Century Fox, Fox Star Studios heading distribution, marketing and syndication where he worked on Hollywood titles such as Avatar, Slumdog Millionaire, the Ice Age franchise, Life of Pi, the X-Men franchise and Indian films including My Name is Khan, Bol Bachchan, Raaz 3, Force, Jolly LLB, Jannat 2 among others.
Prior to Fox Star Studios, Vivek was the Executive Director Marketing Asia Pacific at Turner Entertainment Networks based out of Hong Kong, responsible for Marketing and Interactive strategy for the entertainment channels for Turner Entertainment (Cartoon Network, POGO, Boomerang and TCM). He joined Turner from Radio City where he was part of the start-up team and before that he was with Star Plus responsible for strategic planning and marketing. He began his career with Lowe Lintas (previously Ammirati Puris Lintas). He holds a Masters degree in Management Studies, Marketing from Jamnalal Bajaj Institute of Management Studies.