9X Media has joined forces with new multi-ethnic entertainment service, Lebara Play, to live stream 9XM, 9X Jalwa and 9X Tashan. These channels are now available on the Lebara Play Platform across the UK, Europe, Australia and New Zealand, with plans to offer the channels in additional territories in the future.Launched in October 2007, 9XM airs the latest Bollywood songs interspersed with rib-tickling short-format animated shows. 9X Jalwa is a Bollywood music channel, while 9X Tashan is a leading Punjabi music channel that has established itself as a trend-setter in the Punjabi music market.
Commenting on the partnership with Lebara Play, Nitin Sharma, Senior Vice-President, Distribution, 9X Media, said, “We are pleased to associate with Lebara and distribute our channels across countries and continents for the Indian diaspora. 9XM, 9X Jalwa and 9X Tashan have already gained immense popularity in India, and we are confident that the channels will resonate well with Lebara Play subscribers.”
Aditya Thakur, CEO, Lebara Play, added here, “Our partnership with 9X Media is great news for our customers and music fans in particular. The addition of 9XM, 9X Jalwa and 9X Tashan to our portfolio of channels will further boost the variety of entertainment options available to Lebara Play subscribers.”