Subhash Chandra-promoted Zee Media Corporation Ltd (ZMCL) is converting its Uttar Pradesh/Uttarakhand-focused regional news channel Zee Sangam into a national Hindi news channel named India 24X7. The new channel will be inaugurated by Chandra on 24 October.
India 24X7 will be a free-to-air channel that will be available across all platforms in the Hindi speaking market. It will complement ZMCL’s Hindi news channel Zee News.
Incidentally, India 24X7 will be the first news channel from Zee Media stable without the Zee brand.
“Zee Sangam is being converted into a national channel called India 24X7. The channel will be inaugurated by Subhash Chandra on 24 October,” said a source close to the development.
The source said that the Hindi news genre is worth Rs 1,200 crore (Rs 12 billion), of which the FTA channels partake as much as Rs 550 crore (Rs 5.5 billion). It is this market that India 24X7 wants to capture.
Zee Sangam was being headed by ZMCL editor of news operations Vasindra Mishra. There is no clarity yet on who will head the new channel.
“ZEE Sangam is being converted into a national channel,” Mishra posted on his Twitter account. In a separate Facebook post, he mentioned, “Our chairman Sri Subhash Chandra ji will inaugurate another Hindi national news channel INDIA 24X7 on October 24, 2015.”