Union Minister of Urban Development, Housing and Urban Poverty Alleviation and Parliamentary Affairs, M Venkaiah Naidu, introduced India’s first Real Estate and Property Business TV Channel, Magicbricks NOW, today.Initially planned to be launched by the name ‘Property NOW’, the channel has be re-christened as Magicbricks NOW.
Unveiling the channel name, Naidu told mediapersons, “I am delighted to be here today on this auspicious day. Times NOW from the Times Network is the most credible, premium news channel in the country, and when I came to know that this network is launching a news channel to create a platform for the real estate and housing sector, I felt really happy, because it is going to partner with me in our plans to provide housing for everyone by 2032.
Target audience: The 24/7 channel will target NCCS A and B viewers in the 25-37 and 38-50 years age groups. In viewer profile terms, it will target both, consumers who are looking to buy, sell or rent real estate, and businesses and service providers like brokers, builders, interior decorators, paint companies and others.
Marquee channel programming includes The Property Guide, The Home Buyer’s Guide, Property Hotline, The Interiors Show, The Vastu show, Real Estate Tycoons and, of course, The News, every hour on the hour.Distribution: Magicbricks NOW will be distributed extensively across DTH and Cable, and is already present on all platforms that carry the channels of Times Network.