Multi Screen Media Pvt. Ltd (MSM), which operates Sony channels in India, and US-based sports broadcaster ESPN Inc. will jointly launch new sports channels, a multi-sports website and a mobile app in India, among several other initiatives planned under a long-term agreement announced on Wednesday According to N.P. Singh, chief executive, Multi Screen Media, MSM’s association with ESPN is “holistic” and embraces both television and digital formats. “Not only are we about to set the frontiers in sports content and distribution but we will most likely set the trends…
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