Star India has announced that it has successfully completed the integration of the broadcast business of MAA Television Network. With this integration, Star India is better positioned to offer a distinctly enhanced content bouquet to audiences across the Southern markets of India in general and the Telugu speaking viewers in particular. The acquisition of MAA TV also opens up a significant opportunity for major content innovation in the Telugu television market, which is extremely important given that the Telugu TV market is the second largest regional market in India…
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