In 80s, India had just one television channel, i.e. Doordarshan, which used to be the only source of news and entertainment. Even this channel did not cover enough households. Contrast this with the present scenario. As of March 2013, India had more than 400 news and current affairs channels and 438 entertainment channels (I&B Ministry). Size Of TV Industry According to the FICCI-KPMG’s Indian Media and Entertainment Industry Report 2014′, the number of TV households in India increased to 161 million in 2013, implying a TV penetration of 60 per…
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