Apurva Purohit, CEO of Radio City, which was acquired by Jagran Prakashan Ltd recently, is joining the parent company as President – Jagran Group. In her new role she will be working with top management in overseeing the entire business operations and functioning of Midday, Inext, Jagran online and other print and non-print businesses besides Radio city and shall also participate in strategic decision making for the group. In addition, overseeing certain functional areas of the core business of Dainik Jagran shall also be part of scope of her work.
Apurva brings with her 25 years of media experience ranging across partnering private equity players in building superior organizations and creating valuable businesses, and handling media businesses and brands. Prior to her entry into radio she has been part of the television space where she worked with BCCL & Zee Telefilms. She has launched successful TV brands like Zoom, India’s first lifestyle channel, fashioned the re-launch strategy for Zee TV and launched one of the largest media buying agencies in the country, Lodestar.
Over the past 10 years she spectacularly led Radio City through a cycle of ‘Build-Grow-Consolidate’. Radio City, today, is a leader in many of the markets it operates in, and is among the top 25 Great Places to Work across industries.Commenting on this development Apurva said “The Jagran group today stands at the threshold of a historic leap as it expands its footprint to access audiences across various demographics, geographies and distribution technologies. I am very happy to be part of this momentous journey”
Shailesh Gupta, Director JPL said “Apurva brings with her a wealth of experience in the media industry. She joins us at a time when the Jagran group readies itself to build further on its existing core businesses, and capitalize on the opportunities that lie ahead in a media environment that’s being supercharged with digital, data and technology.”