Radio Archives | Mass Communication

Rewind 2015: Radio will become a 360 degree medium, say regional players

December 9, 2015May 13, 2016 media

As part of our Rewind 2015 series, we spoke with regional private FM heads in the East to share their thoughts on the year and their expectations from next year. It has been an interesting year for the private FM industry in the East and North East region and if the first stage of the Phase III auctions is anything to go by, then 2016 might turn out to be an even better year. Cities like Bhubhaneshwar, Guwahati and Shillong were the subject of intense bidding during the auctions and…

Only large radio networks to benefit from extension of FDI limit, say experts

December 2, 2015May 13, 2016 media

In a surprising move, the central government announced that FDI limit would be increased for private FM sector, among other sectors; a decision that has been welcomed by the radio sector which has been asking for an increase in foreign investment limit for years. However, many experts believe it will only be beneficial for large radio networks. According to the new government policy, the FDI limit for private FM will be increased from 26 per cent to 49 per cent. Even though there have been calls for the limit…